Identify what breaks the illusion or needs to change for story and continuity.
05 / WHAT WE DO / INVISIBLE CRAFT
Invisible Craft
The best visual effects are the ones you never notice.
Invisible Craft shapes the believable world around a story: subtle cleanup, sign replacements, practical set extensions and seamless composites. It also explores controlled ways to reshape existing footage in post, including suitable AI-assisted workflows.
EXPLORE THE DETAILS01 / HOW WE ADD VALUE
What we make possible.
- Remove unwanted objects, reflections, rigging, markers, crew and continuity distractions from captured plates.
- Replace signage, screens and other details while respecting perspective, lighting, texture and motion.
- Extend real locations, modify architecture and integrate digital elements so the result still feels photographed.
- Combine multiple plates, performances and elements into naturalistic, multilayer composites.
- Improve or transform existing footage through carefully scoped reframing, environment changes, relighting or shot reconstruction where technically feasible.
- Evaluate emerging AI-assisted workflows for alternate angles, inserts, transitions and other post-production needs, subject to performance consistency, rights, quality and client approval.
02 / WHAT HELPS US START
What to share with us.
- Picture lock or current editorial, source plates and frame ranges.
- Shot list with notes describing what must change and what must remain untouched.
- Camera, lens, tracking, colour pipeline and delivery information where available.
- Reference photography, clean plates and intended continuity between shots.
03 / TYPICAL OUTCOME
Images that feel as though they were always captured that way, with no visible seams between the practical and the digital.
Our approach is tailored to the project. Deliverables, review cycles, team composition and commercial terms are confirmed in a written scope.
SEE HOW WE WORKTHE DIFFERENCE
Familiar reality, refined.
Where Hero VFX invents what does not exist, Invisible Craft transforms what already exists or could plausibly exist. A street becomes a different city; a set becomes a complete location; a missing insert becomes possible without a new shoot.
We are actively exploring AI-assisted post workflows for controlled shot alterations, including reframing, environmental changes and selective reconstruction. These are emerging capabilities evaluated shot by shot—not a blanket promise that any performance, camera angle or lighting setup can be recreated reliably or that AI-generated output is automatically copyrightable.
HOW THE ENGAGEMENT WORKS
What you can expect.
Assess conventional compositing, digital augmentation and appropriate AI-assisted options.
Execute cleanup, replacements, extensions and composites with attention to photographed reality.
Check continuity, colour, texture and storytelling across the edit before delivery.
YOUR NEXT STEP
Ready for the next step?
Explore our work, share your bidding package and talk to us about your production.